Sports Management is gradually evolving in India and is mostly unorganized. A study on Skill Gap in the sports sector, by National Skill Development Corporation (NSDC), found that by the year 2022, India is expected to see a massive deficit in human capital for the sports sector. This primarily includes sports managers and other leadership positions.
The aforementioned ‘skill gap’ goes to show the sports industry’s future employability potential. There will be an increased demand for individuals striving towards managerial positions in the industry.
The industry needs skilled personnel like Sports Managers, who aside from the technical aspects, would also understand Sports Marketing, application of Law in sports, Sports Finance and more, which is where NASM comes in.
Giant corporates and conglomerates like Reliance Industries and Hero Motors are now showing interest by endorsing Leagues of Hockey and Football. Thus, bringing about a rise in investment as well as intellect.
The involvement of celebrities helps increase the popularity of the sport and confirms higher viewership too. Sports like F1 Grand Prix, the MotoGP and the Pro Kabaddi League have grown in popularity, with the Pro Kabaddi League having been watched by over 500 million people. Also, the industry’s merchandise segment employs 5,00,000 people. This number is expected to increase along with the growth of the sports market.
The sports industry is evidently expected to grow, considering the success of leagues like the Indian Premier League in cricket, the Indian Super League in football, Premier Badminton League and the Hockey India League.