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B.B.A. (Hons.) in Global Sports Management

Duration - 3 Years
Eligibility - Higher Secondary School Certificate Examination (10+2) or equivalent from a recognized Board/ University.

Sport has become one of the world’s most lucrative and high-profile business sectors. All modules are designed with a balance of relevant theoretical concepts & practical application to provide students with necessary skill sets to forge a successful career in this fast growing globally competitive Sports Industry. It focuses on several aspects of sports management, including business and marketing, resource management, law, ethics, leadership and many more.

Students will learn the management skills necessary to manage organizations, people, facilities, marketing strategies, and events related to sports. This programme allows students to accelerate their career path, making them qualified candidates for various opportunities in the sport and recreation industry.

COURSE STRUCTURE

Semester - I

  • Fundamentals of Sports Management
  • Aspects of Sports Framework
  • Management of Teams & Leagues
  • Business Economics
  • Information Technology in Business Management
  • Business Communication Skills
  • Practical Training/ Internship

Semester - II

  • Business of Sports Marketing
  • Sports Facility Management
  • Introduction to Accounts & Finance
  • Business Law
  • Managing People in Sports Organizations
  • Foreign Language
  • Yoga & Ethics
  • Practical Training/ Internship

Semester - III

  • Sports Business Operations
  • Sports Event Management
  • Sports Finance
  • Corporate Communications & Public Relations
  • International Exposure
  • Practical Training/ Internship

Semester - IV

  • Sports Media Relations
  • Introduction to Sports Analytics
  • Introduction to Research Methods
  • Environmental Studies
  • Business Strategy
  • Research based Project

Semester - V

  • Sports Ethics, Law & Governance
  • Sports Branding & Advertising
  • Sports Tourism & Adventure Sports
  • Sports Broadcast & Production
  • Business Planning & Entrepreneurial Management
  • Campus to Corporate
  • Independent Project

Semester - VI

  • Management of Adaptive Sports
  • Introduction to Business of E-Sports
  • Digital Marketing
  • Capstone Project
  • Human Rights & Indian Constitution
  • Practical Training/ Internship

Employability & Career


The list of areas where students can work as professionals:

  • Sports Federations 
  • Sports Marketing & Branding 
  • Sports Merchandising 
  • Sports Celebrity Management 
  • Sports Journalism 
  • Sports Facilities Management 
  • Sports Event Management 
  • Sports Equipment Manufacturing 

  • Sports Media & Broadcasting 
  • Recreation and Sports Club Management 
  • Sports League & Team Management 
  • Sports Retail 
  • Sports Agencies 
  • Sports Tourism 
  • Sports Marketing Research & many more

Get an Indian Degree with a Global perspective
Give your CV an edge with International Immersion
Unique high performance learning environment
Learn from Globally experienced Faculty
Gain insights from the International Industry Leaders
Peer Networking during International Immersion
Global Field trips & Industry visits
Pedagogy based on Simulations and Experiential Learning
Case Study based Learning
Capstone project at the end of the Programme
Opportunities to gain invaluable, real-life experiences at leading sports organisations.
Build an International Network
Prepares graduates for a range of leadership and management roles in Sports Industry
Exposure to Global cultural & Professional norms

Learning & Teaching


We indulge in most modern and advanced teaching methodology. The learners would be assisted to take part in creative presentations, internships, knowledge workshops, industry seminars, paper presentations in workshops, critical thinking through case studies, Youtube broadcasting, blog creation and practical training.

"NEST Academy of Sport Management", is not a 'University' and 'not affiliated to a university' and hence, is not empowered to conduct any degree courses or admit the students for the same.