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Nagindas Khandwala College for Bachelors Degree in Sports Management

BBA (Hons.) in Sports Management

Duration - 3 Years

Eligibility - 12th or equivalent from recognised Board

BBA(Hons.) in Sports Management is the best course to kickstart one’s career in the sports Industry. It is a comprehensive course that prepares students for the myriad responsibilities of the sports management profession in the 21st century. (Bachelor’s) BBA in Sports Management course focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Sports Management graduates will acquire industry knowledge, relevant practical exposure and the right set of technical skills to pursue careers in sports marketing, facility and sports event management, leadership, financial management in sports, etc.

Students will get to learn through classroom sessions as well as practical experiences. Through practical training, internships and placements, we offer diverse opportunities to our students in various industries of Marketing, Advertising and Public Relations, Finance, Law, etc. related to Sports Industry.



1.1 Fundamental of Sports & New age Dynamics

1.2 Leadership Principles in Sports

1.3 World Culture - 1

1.4 Indian Economy

1.5 Professional Learning Experience in SM - 1

1.6 Constitution of India & Human Rights

1.7 Basics of Yoga

1.8 Effective Presentation Skills

1.9 Functional English - 1

1.10 Environment Studies


2.1 Management of Sport League team and League

2.2 Sport Risk management

2.3 Principle of Management

2.4 World Culture - II

2.5 India Socio Political Economics System & Current Affairs

2.6 Selling and Negotiation Skills

2.7 Hindi - I

2.8 Personal Effectiveness at Work Place

2.9 Basics of Yoga

2.10 Professional Learning Experience in Sports Management - II


3.1 Sports and Entertainment Marketing

3.2 Sports, Media, Broadcasting and Journalism

3.3 Sales and Promotion

3.4 Corporate Communication and Public Relations - I

3.5 IT in Business - I

3.6 Functional English - II

3.7 Internship/ Industrial Training - I

3.8 Lifestyle Pillars - I


4.1 Global Sports Tourism

4.2 Global Leadership Culture in Sports

4.3 Human Resource Management

4.4 Corporate Communication and Public Relations - II

4.5 Digital Marketing

4.6 Hindi - II

4.7 Community Engagement and Services - I

4.8 Lifestyle Pillars - II


5.1 International Sports Management

5.2 Sports Psychology

5.3 Sports Training and Tactics

5.4 Brand Management - I & II

5.5 IT in Business - II

5.6 Internship/ Industrial Training - II


6.1 Sports Funding and Financial Management

6.2 Sports Marketing and Promotion

6.3 Sports Economics

6.4 Sports Event Management

6.5 Consumer Behaviour

6.6 Internship/ Industrial Training - III


Why should you pursue a degree in sports management?

Bachelor of Sports Management degree equips prospects with all the necessary techniques and fundamental knowledge associated with subjects such as Management, Marketing, Finance, Public Relation, Advertising, and Regulatory framework (Law) in the sports industry. Essentially, a BBA in Sports Management allows candidates to better understand & comprehend the business aspect of a sports organization. As a part of the Bachelor's Degree in Sports Management, they also learn about the emerging technologies in the field of sports management as well as the methods of deploying technological capabilities in the existing model. Moreover, the sports industry is a vibrant and fun-filled industry with great career prospects.
The critical skills taught as a part of our Bachelor of Sports Management programs are organizational skills, communication competency, efficient time allocation, ethics, people skills, creative thinking, multi-tasking capabilities, competent decision making, and analytical thinking that will help prospects to have a successful career in the sports industry. Proficiency in communication is emphasized in the BBA/BMS in Sports Management course to help candidates develop communication capabilities that will enable them to effectively express or present ideas, plans, and strategies with the respective sports team. The BBA in Sports Management Degree program ensures that prospects have the required mathematical and analytical skills to better manage the business and lays a foundation for sports analytics as well as a solid understanding of the marketing, operations, human resources, facilities, law and ethics to further progress toward career goals.
The Bachelor's Degree in sports management in India allows candidates to choose a career that perfectly aligns with their goals and suits their interests, be it at the local community level or the big leagues. There are numerous exciting roles and opportunities to explore after completing your education with a Bachelor of Sports Management qualification. The sports industry is multi-faceted and usually involves coordinating events, coaching, working in finance, or working in marketing, public relations, journalism, media to mention a few. Some well-recognized areas in which candidates can apply for various roles after a Sports Management Bachelor's Degree are Sports Production, Sports Facilities & Operations Management, Team Management, Celebrity Management, Accreditation, Athlete development, Event coordinator, Sports Marketer, Contract Analyst, Corporate Partnerships & Sponsorships, Sports Law, Sports Analytics and many others. Employment in the Sports Management industry is thriving.
Several candidates assume that sports related roles they are applying for after the BBA in sports management are onsite with large teams, but that is not the case with all the roles and responsibilities assigned in the sports management industry. The five major roles you can apply for after completing bachelor's in sports management with additional work from home advantage in the sports management industry are sports management analyst, operation research analyst, marketing associate/ manager, auditor/ accounts manager, and financial manager. Not every candidate graduating in the bachelor of sports management needs to become an athlete or to work away from home to become part of the sports management industry and advance their career. Numerous positions might demand for onsite responsibility, but there are significant portions of those responsibilities that can be perfectly conducted from home.

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