collaboration with NKC College

Bachelor of Management Studies (Sports Management)
BMS - SM

Duration - 3 Years
Eligibility - 10 + 2 (any stream)

NASM’s Bachelor of Management Studies (Sports Management) - BMS (SM) is the best course to kickstart one’s career in the Sports Industry. It is a comprehensive course that prepares students for the myriad responsibilities of the sports management profession in the 21st century. This course focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Sports Management graduates will acquire industry knowledge, relevant practical exposure and the right set of technical skills to pursue careers in sport marketing, facility and sports event management, leadership, financial management in sport, etc.

Students will get to learn through classroom sessions as well as practical experiences. Through practical training, internships and placements, we offer diverse opportunities to our students in various industries of Marketing, Advertising and Public Relations, Finance, Law, etc. related to Sports Industry.

COURSE STRUCTURE

Semester - I

  • 1.1 Principles of Management
  • 1.2 Business Economics
  • 1.3 Business Communication & Soft Skills
  • 1.4 Fundamentals of Sports & New Age Dynamics
  • 1.5 Leadership Principles in Sports
  • 1.6 Basics of Practical Sports Management - I (Training)

Semester - II

  • 2.1 Human Resource Management
  • 2.2 Marketing Management
  • 2.3 Management of Sports Leagues & Teams
  • 2.4 Sports Facilities Planning & Management
  • 2.5 Sports Equipment & Technology Management
  • 2.6 Basics of Practical Sports Management - II (Training)

Semester - III

  • 3.1 Sports & Entertainment Marketing
  • 3.2 Sports Funding & Financial Management
  • 3.3 Sports Media, Broadcasting & Journalism
  • 3.4 PR, Sponsorship & Advertising in Sports
  • 3.5 Sports Event Management
  • 3.6 Professional Industry Engagement (Training)

Semester - IV

  • 4.1 Brand Management
  • 4.2 Sports Law & Risk Management
  • 4.3 Global Sports Tourism
  • 4.4 Sports Health & Nutrition
  • 4.5 Sports Psychology
  • 4.6 Work Based Learning Route (Internship)

Semester - V

  • 5.1 Media Management
  • 5.2 Ethics & Governance
  • 5.3 International Sports Management
  • 5.4 Sports Training & Tactics
  • 5.5 Entrepreneurship & Project Management
  • 5.6 Advanced Practical Sports Management (Internship)

Semester - VI

  • Final Project