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Bachelors of Business Administration (BBA) in Sports Management

Duration - 3 Years
Eligibility - 10 + 2 (any stream)

Bachelor of Business Administration (Sports Management) is the best course to kickstart one’s career in the Sports Industry. It is a comprehensive course that prepares students for the myriad responsibilities of the sports management profession in the 21st century. This course focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Sports Management graduates will acquire industry knowledge, relevant practical exposure and the right set of technical skills to pursue careers in sports marketing, facility and sports event management, leadership, financial management in sports, etc.

Students will get to learn through classroom sessions as well as practical experiences. Through practical training, internships and placements, we offer diverse opportunities to our students in various industries of Marketing, Advertising and Public Relations, Finance, Law, etc. related to Sports Industry.

COURSE STRUCTURE

Semester - I

1.1 Principles of Management
1.2 Business Economics
1.3 Business Communication & Soft Skills
1.4 Fundamentals of Sports & New Age Dynamics
1.5 Leadership Principles in Sports
1.6 Basics of Practical Sports Management - I (Training)

Semester - II

2.1 Human Resource Management
2.2 Marketing Management
2.3 Management of Sports Leagues & Teams
2.4 Sports Facilities Planning & Management
2.5 Sports Equipment & Technology Management
2.6 Basics of Practical Sports Management - II (Training)

Semester - III

3.1 Sports & Entertainment Marketing
3.2 Sports Funding & Financial Management
3.3 Sports Media, Broadcasting & Journalism
3.4 Sports Event Management
3.5 Professional Industry Engagement (Training)

Semester - IV

4.1 Brand Management
4.2 Sports Law & Risk Management
4.3 Global Sports Tourism
4.4 Sports Health & Nutrition
4.5 Work Based Learning Route (Internship)

Semester - v

5.1 Media Management
5.2 Ethics & Governance
5.3 Sports Training & Tactics
5.4 Entrepreneurship & Project Management
5.5 Advanced Practical Sports Management (Internship)

Semester - VI

6.1 PR, Sponsorship & Advertising in Sports
6.2 Sports Psychology
6.3 International Sports Management
6.4 Final Project :
Research,Conceptualization & Ideation, Brainstorming, Data Collection, Analysis, Planning, Blue Print, Team Planning, Organization Structure, Time Management, Resource Management, Production & Operations, Logistics , Technical Requirement, Advertising & Marketing, Finance Management

"NASM Academy of Sports Management", is not a 'University' and 'not affiliated to a university' and hence, is not empowered to conduct any degree courses or admit the students for the same.